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How to Maximize the Benefits of Clamshell Packaging

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Many retailers and brand owners are focusing on sustainability goals for their produce. Clamshell packaging can help meet those requirements and more.

It can also protect shoppers from injury from sharp items or other hazards. It is tamper-evident and can be perimeter sealed to deter theft. It’s easy for customers to use too.

Increase Product Visibility

Clamshell packaging is clear, so customers can see what they’re purchasing. This helps prevent product damage in shipping and theft by shoplifters.

For retailers and food service businesses, clamshells can also be used with a header card that provides product information, safety precautions, or other helpful details. This can help increase customer engagement and build brand trust.

Some producers, like grape tomato growers, are converting to PET trays with lidding films that allow for branding and assist in merchandising. This can help reduce SKUs, cut materials waste, and lower manufacturing costs. It also improves packaging recyclability and helps meet sustainability goals.

Protect Your Product

Plastic clamshells can protect products from moisture, mold, and many different solvents depending on the product and packaging design. This makes them a good option for electronics, hardware consumables, and health and beauty items.

They can also help to deter theft by making it difficult for a thief to open the package with scissors or knives. This can be especially important for higher-value products.

In addition, by extending produce shelf life, plastic clamshell packaging can help reduce food waste, a major global environmental problem. This is particularly true of resealable clamshell packaging, which helps to keep produce fresher for longer.

Protect Your Brand

Whether shipping or selling products like electronics, hardware consumables, or health and beauty items, you want your product protected during the distribution chain. Clamshell packaging offers the protection your product needs to survive shipping and handling.

Plastic clamshells can be made to fit your product closely and can be perimeter-sealed to prevent theft and tampering. They also offer a sleek appearance that is appealing to consumers.

In addition to meeting modern produce packaging goals, clamshells are a cost-effective solution for many retailers and restaurants. They are also a sustainable alternative to styrofoam.

Keep Shoplifters at Bay

When it comes to protecting your product, clamshell packaging is ideal. It’s difficult to open, so thieves are less likely to try and steal it. This is a massive benefit for manufacturers and retailers, mainly since shrinkage costs stores billions of dollars in revenue.

Clamshells can also be molded to include a punch hole or hanger tag that allows them to be hung on a hook for added security. This is particularly important for tools and other hardware consumables that can be easily misplaced on store shelves. This feature also helps to protect against moisture, mold, and other contaminants during shipping and storage.

Increase Product Durability

Clamshells are great for protecting fragile items such as flowers or produce. They also provide added security, as they are naturally tamper-evident. This can help deter petty theft and protect retailers from shrinkage.

The packaging market is highly competitive and requires constant innovation to meet consumer demands. Key players focus on product development, expansion into new markets, and strategic partnerships to gain a competitive edge.

Choose plastic clamshell packaging that closes well, is right-sized and shaped for your product, and helps with merchandising. This will save you on packaging costs and reduce your environmental footprint.

Keep Your Product Fresh

When food is packaged in a clamshell, it is much less likely to bruise during transit and retail display. That means fresher produce for consumers and reduced waste for producers and retailers.

Clamshells close tightly, preventing oxygen and moisture from spoiling items. This helps your product last longer than a bag of chips or a box of muffins, saving you money on replacement costs and helping the environment by reducing food waste.

Companies that produce allergy pills, pain relievers, or cold medicines can use clamshell packaging to protect their products from tampering and theft. RF sealing can be used for this package type to make it difficult to open without a knife or scissors.

Keep Your Product Fresher Longer

When you have produce packaged in plastic clamshells, it’s easier to keep it fresh. This is because the packaging secures and protects the product from airborne contaminants.

Clamshell packaging is ideal for items like berries and grape tomatoes that spoil quickly in a bag. They also allow you to showcase more specialty-type produce, like Asian pears.

Clamshells can help you achieve several goals in the marketplace, including differentiation on store shelves, brand recognition, and improved production. Innovative processes like tray sealing and forming can lower your overall packaging costs and production time.

Keep Your Product Fresher Longer

Clamshells are an excellent choice for preserving the freshness of produce. They can be outfitted with technologies like MAP (modified atmosphere packaging) and engineered respiration that offer longer shelf life, lower food safety risks, and materials savings.

These technologies are also tamper-evident, making it more difficult for thieves to open the package in a store and slip it into their pocket. This is especially important for items often stolen, such as razors or small high-value tech products.

Many producers have set lofty sustainability goals that require modern produce packaging options. Tray sealing and forming can help you achieve those goals, with benefits that include reduced packaging materials, production costs, and environmental impact.

Keep Your Product Fresher Longer

While paper bags can absorb moisture, causing wilting, plastic clamshells protect produce well. They also allow for adequate cooling, provide complete product visibility, help with merchandising, and are eco-friendly.

Plus, their hard-shell design is a deterrent to shoplifters who may attempt to open them. It is challenging to get into a clamshell with a pair of scissors or a utility knife. That helps prevent theft, saves brand owners money, and helps reduce food waste—which produces methane, a greenhouse gas up to 36 times more potent than CO2. Food in clamshell packaging stays fresher longer, helping cut back on this global problem.


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